Effectiveness can be defined as 'the ability to identify and do the things that contribute to the organisation'.

The emphasis of effectiveness is on 'doing right things' and not just solely 'doing things right' (which is what efficiency is about).

Benefits

You can learn more about our unique approach to personal effectiveness by clicking on the links opposite. You may be surprised! Many authors of books use the word 'effectiveness' as a substitute for the word 'good': we go well beyond this simplistic use of the word. You will see that our concept of effectiveness is far more profound and constitutes a well-developed, integrated framework with a strong practical orientation.

When many people in an organisation apply The Six Key Practices of Personal Effectiveness it can become an organisational culture.